A PCD Pharma is a terminology often used in pharmaceutical marketing. Propaganda Cum Distribution highlights the right to market and distribute in the Pharmaceutical industry. The pharma is a key business jargon widely used across the Indian pharma industry. It is basically a new alternative to ethical marketing and a new opportunity for medical representatives, Asm, RSM to start their own work. In this type of marketing pharma franchise companies sold their franchise for a particular area and gives monopoly rights to sold their medicine in that area. The offered PCD Pharma is very effective and made for commercial applications.